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The little things

message from lidl

Sometimes, the little things can make a business win, keep or loose customers. Like this small thing from Lidl that ensured they will keep me a customer for a foreseeable future, even though:

  • I’m lactose intolerant and won’t be eating the cake because it most likely has lactose in it;
  • I really don’t care that much about my birthday.

But I admit it’s a nice touch for the customers.